PLANO, Texas (Nov. 10, 2026) – Yesterday, at simultaneous events in Ypsilanti Township, Michigan, and Frisco, Texas, Toyota Motor North America (TMNA) introduced Scion by Toyota, a new brand built around curiosity, possibility and the freedom to explore mobility in new ways. The company also unveiled the brand’s first vehicle, the KEI-01, an ultra-compact utility truck that will arrive in the U.S. in the second half of 2027.
Initially available to fleet customers only, unfortunately.
Out in my neck of the woods you just slap an orange triangle on it and down the road you go.