Basically just something people say that indicates a position indirectly, like how seperatists from a given region might always say they’re from [region] and not [country] or how trump supporters call AI “SI” now.

    • gwl [he/him]@lemmy.blahaj.zone
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      6 days ago

      It’s fully not, the head of marketing at the time actually has done multiple interviews about it.

      “Subaru Lesbian” had become a meme in the queer community, and someone internal to Subaru found out that on self-reporting surveys of Subaru owners, Lesbians made up a surprising amount of the respondents

      So Subaru decided to embrace it, with thinly-veiled advertising targeting lesbians