
Context matters. Sharing it to name and shame is very different from sharing to promote.
Lol no. That’s not how our brains work. Mindshare is everything
If you feel the need to advertise like this you are a bad person and your product is shit. Like this actively breeds contempt towards your product, how can this be an intelligent move?
Because someone took a photo in anger and uploaded it and it’s being advertised for free on every social media platform that this gets posted - and reposted - to. That’s the game. It’s all about getting eyeballs on your ad.
but i now hate the product.
Doesn’t matter, attention is attention
Except it isn’t.
Bad ad campaign have destroyed brands in the past, hope it happens here.
in a space as saturated as crypto, attention is the minimum to get in the door. And after that, if you keep gaining attention until the whole world knows your name, then it doesn’t matter if 80% hate you, the other 20% will be giving you enough money to monopolize the market. Then you can enshittify and the hate doesn’t matter (see Facebook, Google, Microsoft, etc).


