Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
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A lot of Americans have been convinced lack of protein is why they keep gaining weight and aren’t muscular. Testosterone is in a similar position. These can be concerns for people who are low in them, or for people struggling at high levels of fitness. But it’s largely just influence from diet influencers repeating gym bro advice.
There’s also a straight line between bro culture, testosterone supplements, and fascism
I’d love to see the link between those cause you seem to be implying high testosterone = bro = fascist and I really hope that’s not what you think.
Because you can slap on a ‘30g protein’ label on junk food and charge double for it
Congratulations, you’ve discovered the nature of advertising.
A while back during the gluten-free craze my laundry detergent proudly had “gluten-free” on the packaging.
EDIT: I learned it’s possible for plant-based detergents to have contact with gluten, so for those with zero tolerance it can be a concern.
It’s got what plants crave.
Macho culture -> bulking-> protein
