In the UK, we used to have king size chocolate bars that received a lot of bad press saying that they were encouraging obesity.
The solution was to come up with packs that had two smaller bars in. The marketing was focused on either sharing or saving one for later. It was bullshit as most people just eat one then the other but it did allow the companies to say that they weren’t intended to be eaten at the same time.
I think that the sharing bags are a similar tactic to allow them to argue that they aren’t encouraging people to eat too much.
Regular price for the “share” size in our local grocery store is $6.99, and the jumbo bag is $13.99 (Canada).
If I’m dropping that kinda coin, I ain’t sharing …
Wow, now that I think about it this does feel like a way to shame people to buy a smaller but more expensive per piece item
In the UK, we used to have king size chocolate bars that received a lot of bad press saying that they were encouraging obesity.
The solution was to come up with packs that had two smaller bars in. The marketing was focused on either sharing or saving one for later. It was bullshit as most people just eat one then the other but it did allow the companies to say that they weren’t intended to be eaten at the same time.
I think that the sharing bags are a similar tactic to allow them to argue that they aren’t encouraging people to eat too much.
Also see: Family Size, Party Size. I have no family and there will be no party, yet I desire an entire pound of kettle cooked salt and vinegar chips.
I just assumed it was a way to get people to buy the bigger bag by allowing them to justify it as something shareable, even if they never will.
Regular price for the “share” size in our local grocery store is $6.99, and the jumbo bag is $13.99 (Canada).
If I’m dropping that kinda coin, I ain’t sharing …
Let’s go behind the tree and share a fun sized candy bar.
An investment worth defending, physically, if need be.
Usually the share size is the best value and the really jumbo sizes are often a bit more expensive.